Generic selectors
Exact matches only
Search in title
Search in content
Filter by Categories
Home 9 Course 9 Social Media Marketing Course Outline

Social Media Marketing Course Outline

by | Apr 1, 2022

Course Duration1 Month
Course Time6 hours per week1.5 hours, 4 times a week
Total Duration24 hours

Part 1: Social Media Marketing

TopicWeekSub TopicClass
Insight into Social Media PlatformsWeek 1Social Media PlatformsClass 1
Connecting with People and Businesses on Facebook
Video Content on YouTube
Connecting on WhatsApp and Messenger
Sharing Your Life on Instagram
Build Professional Connections on LinkedIn
Using Short Video to Connect on TikTok
Joining the Conversation on Twitter
Showcase Your Products and Services on Pinterest
Decide Which Platform Meets Your Goal
Setting Social Media Goals, Plans, and KPIsWhat are Marketing Goals and Why Do you Need them?Class 2
Establishing SMART Goals for Your Marketing
What are KPIs and Why Do you Need them?
Setting KPIs for Your Marketing
How to Plan Your Marketing Road Map
Project: Set Business Goals, KPIs, and Plans
Assignment: Design a Business or Shop, Set its Goals, KPIs, and Plans
Understanding the AudienceWeek 2What is a Target Audience and Why Do You Need One?Class 3
Defining your Target Audience
What is a Customer Journey and Why Do You Need One?
Class Exercise: Mapping Custom JourneyMapping your Customer’s JourneyClass 4
Customer Journey Examples
Customer Journey Worksheet
Social Media: Meta (Facebook, Instagram, and Whatsapp)Introduction to Each PlatformClass 5
Setting up Accounts and Pages
Social Media Management: Branding and ContentWhy is Branding Important for Social MediaClass 6
Components of a Brand
Anatomy: Social Media Post
Anatomy: Facebook Post and Story
Anatomy: Instagram Post and Story
The Role of Text in Posts
The Role of Images in Posts
The Role of Video in Posts
Creating a Content Calendar
Introduction to Basic Tools for DesignWeek 3Intro to CanvaClass 7
Basic Components of Design
Color Palette and Font to Create a Brand
Intro to Coolors
Intro to free tools for assets: Pexels, Unsplash, Freepik
Making Simple Designs Using CanvaFacebook Post Using CanvaClass 8
Instagram Post Using Canva
Facebook Cover Using Canva
Instagram Story Using Canva
Social Media Management: Content Plan, Post, and EngagementHow to Use Content Planner on Facebook Business ToolClass 9
Scheduling Posts on Facebook
Interacting and Moderating on Social Media
Setting up Auto Messaging
Managing Presence on Social Media
Social Media Management: Reflection with Data and MetricsSetting up Metrics that MatterClass 10
Facebook Page Insights
Instagram Insights
Iterating on Content Calendar
Social Media Advertising: IntroductionWeek 4Why and When to Pay for AdsClass 11
Organic Posts vs. Paid Ads
Organic Posts vs. Paid Ads on Facebook and Instagram
Ad Formats on Popular Social Media Platforms
The Five Components of a Social Media Ad
Anatomy of a Facebook and Instagram Ad
Evaluating the Effectiveness of an Ad
Social Media Advertising: ImplementationChecking Your Competition: Google Ad LibraryClass 12
Boost Post on Facebook
Bost Post on Instagram
Instagram Stories Ads
Creative Tips for Ads in Stories
Social Media Advertising: Advanced TopicsUsing Facebook Ad ToolClass 13
Ad Goals and CTA
Carousel Ad
Dynamic Ad, Tracking Actions via Facebook Pixel
Brief Look on Other Social Media: Linkedin and TiktokAudience and Content on LinkedinClass 14
What You Market on Linkedin
How You Market on Linkedin
Audience and Content on Tiktok
What You Market on Tiktok
How You Market on Tiktok

Part 2: Wrap-up (Week 4 – 3 hours)

Discussion and Q&A

(Most likely a presentation where participants showcase their project activities)

Tools Used During the Course

  1. Facebook Ad Manager
  2. Facebook Ad Library
  3. Facebook Sharing Debugger
  4. Twitter Card Validator
  5. Canva


  1. Social Media Marketing
    1. Design a Business, Set its KPIs & Goals
    2. Choose Brand Font, Color Palette
    3. Logo Creation using Canva
    4. Social Media Posters Using Canva
    5. Social Media Posts
    6. Creating a Facebook Ad

Note: At the end of the course, the students will have practiced everything they have learned on a continuous project i.e. the business they designed during the beginning

Examples of business students will choose from

  1. Make-up Brand
  2. Flower Shop
  3. Accessories Shop
  4. Clinic
  5. Legal Service, etc.